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Anker’s Success in Japan: Proven Strategies for Selling Consumer Electronics on Amazon Japan
By Akira Tsuruta & Yuying Qian, 2025.07.07 Introduction Anker entered the Japanese market in 2013 and swiftly expanded through e-commerce platforms like Amazon and Rakuten. Within five years, its turnover approached 10 billion yen (approximately 490 million yuan). By 2023, Anker’s…
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Singapore Restaurants Food Regulation Guidance for Foreign Enterprises
By Yuying Qian, 2025.06.20 As we continue to receive increasing inquiries from Chinese SMEs about entering the Singaporean market, we’ve decided to share some practical tips on relevant regulations in Singapore, along with insights tailored to Chinese businesses. These tips can…
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New Style Tea’s Global Growth: Optimizing Supply Chain for Success (MIXUE, HEYTEA, CHAGEE, ChaPanda)
By Yuying Qian, 2025.05.13 In the beginning of 2025, 3 Chinese new style tea brands Good Me (古茗), MIXUE (蜜雪冰城) and CHAGEE (霸王茶姬) went listing in Hongkong and US. The surge in the number of listing points to the fierce…
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Emerging Trends in China’s New Style Tea Market-Anticipation Builds Worldwide-
By Akira Tsuruta & Yuying Qian, 2025.04.15 Intro In the previous article “Can HEYTEA inspire Japanese consumers?”, we wrote about the analysis of HEYTEA’s overseas expansion into the Japanese market. We greatly appreciate the many readers who read this article…
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Can HEYTEA inspire Japanese consumers?
By Akira Tsuruta, 2025.03.17 Intro In our previous blog, we discussed Japanese consumers’ preference for subtle, natural sweetness in food and drinks, avoiding overt sugar. This aligns with China’s new tea brands’ health-oriented approach, like HEYTEA. By emphasizing natural fruit…
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How to Satisfy Picky Japanese Consumers on Sweetness Level
Author: Yuying Qian In the last blog, we discussed about diaspora marketing, focusing on the local diaspora community as a way to penetrate into the new market quickly in the beginning. In this blog, we will deep dive into localization…
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A Taste of Home – Diaspora, Gateway to Penetrate New Market
By Akira Tsuruta, 2025.01.13 Intro When I began my new journey in Shanghai, I had no friends and wasn’t very familiar with Chinese food. At times, I felt a bit lonely and found it difficult to determine which brands were…
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Podcast “National University of Singapore (NUS) Experts Discuss: BIPV (Building Integrated Photovoltaics) Outlook in Singapore, Japan, China and Australia Markets”
By Qian Yuying, Akira Tsuruta, 2025.01.08 Triunity has launched an English podcast! We occasionally interview industry experts in international markets to provide in-depth insights into leading global industries. Key points are summarized in the accompanying article below. We invite you…
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Chinese Coffee Chains Going Oversea, “Grab-and-Go, Digitalized Coffee Life”
by Akira Tsuruta, 2024.10.25 Intro When I arrived in Shanghai in 2017 for business school, a Japanese senior advised me to bring instant coffee from Japan. It was cheaper in Japan and quality coffee was scarce near the school, except…
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Opportunities in Biomass Energy and Pharmaceuticals in Thailand
Thailand has entered a stage of moderate aging, with its demographic dividend gradually diminishing and economic stagnation emerging. Beneath the vibrant surface, the Thai economy is in urgent need of transformation. Currently, Thailand’s BOI (Board of Investment) has released ten…
Latest Posts
- Anker’s Success in Japan: Proven Strategies for Selling Consumer Electronics on Amazon Japan
- Singapore Restaurants Food Regulation Guidance for Foreign Enterprises
- New Style Tea’s Global Growth: Optimizing Supply Chain for Success (MIXUE, HEYTEA, CHAGEE, ChaPanda)
- Emerging Trends in China’s New Style Tea Market-Anticipation Builds Worldwide-
- Can HEYTEA inspire Japanese consumers?
- How to Satisfy Picky Japanese Consumers on Sweetness Level
- A Taste of Home – Diaspora, Gateway to Penetrate New Market
- Podcast “National University of Singapore (NUS) Experts Discuss: BIPV (Building Integrated Photovoltaics) Outlook in Singapore, Japan, China and Australia Markets”