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How Chinese / Foreign restaurant brands can succeed in the Japanese market -An interview with a restaurant opening support consultant in Kyoto- (Part 2)
By Qian Yuying, Akira Tsuruta, 2026.03.10 Recently, we had the pleasure of interviewing Mr. Gao, who provides consulting services for starting restaurant businesses in Kyoto. In this post, I’d like to share some key takeaways from our conversation that I believe…
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How Chinese / Foreign restaurant brands can succeed in the Japanese market -An interview with a restaurant opening support consultant in Kyoto- (Part 1)
By Qian Yuying, Akira Tsuruta, 2026.03.04 Recently, we had the pleasure of interviewing Mr. Gao, who provides consulting services for starting restaurant businesses in Kyoto. In this post, I’d like to share some key takeaways from our conversation that I…
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From Kyoto to the World: Lessons in Global Branding from %Arabica & M Stand
By Akira Tsuruta, 2025.09.05 1. Intro Returning to my hometown of Kyoto recently, I’ve noticed it has become a far more international and foreigner-friendly city than before. Numerous restaurants, particularly around the Gion district, now cater specifically to foreign tourists.…
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Anker’s Success in Japan: Proven Strategies for Selling Consumer Electronics on Amazon Japan
By Akira Tsuruta & Yuying Qian, 2025.07.07 Introduction Anker entered the Japanese market in 2013 and swiftly expanded through e-commerce platforms like Amazon and Rakuten. Within five years, its turnover approached 10 billion yen (approximately 490 million yuan). By 2023, Anker’s…
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Singapore Restaurants Food Regulation Guidance for Foreign Enterprises
By Yuying Qian, 2025.06.20 As we continue to receive increasing inquiries from Chinese SMEs about entering the Singaporean market, we’ve decided to share some practical tips on relevant regulations in Singapore, along with insights tailored to Chinese businesses. These tips can…
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New Style Tea’s Global Growth: Optimizing Supply Chain for Success (MIXUE, HEYTEA, CHAGEE, ChaPanda)
By Yuying Qian, 2025.05.13 In the beginning of 2025, 3 Chinese new style tea brands Good Me (古茗), MIXUE (蜜雪冰城) and CHAGEE (霸王茶姬) went listing in Hongkong and US. The surge in the number of listing points to the fierce…
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Emerging Trends in China’s New Style Tea Market-Anticipation Builds Worldwide-
By Akira Tsuruta & Yuying Qian, 2025.04.15 Intro In the previous article “Can HEYTEA inspire Japanese consumers?”, we wrote about the analysis of HEYTEA’s overseas expansion into the Japanese market. We greatly appreciate the many readers who read this article…
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Can HEYTEA inspire Japanese consumers?
By Akira Tsuruta, 2025.03.17 Intro In our previous blog, we discussed Japanese consumers’ preference for subtle, natural sweetness in food and drinks, avoiding overt sugar. This aligns with China’s new tea brands’ health-oriented approach, like HEYTEA. By emphasizing natural fruit…
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How to Satisfy Picky Japanese Consumers on Sweetness Level
Author: Yuying Qian In the last blog, we discussed about diaspora marketing, focusing on the local diaspora community as a way to penetrate into the new market quickly in the beginning. In this blog, we will deep dive into localization…
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A Taste of Home – Diaspora, Gateway to Penetrate New Market
By Akira Tsuruta, 2025.01.13 Intro When I began my new journey in Shanghai, I had no friends and wasn’t very familiar with Chinese food. At times, I felt a bit lonely and found it difficult to determine which brands were…
Latest Posts
- How Chinese / Foreign restaurant brands can succeed in the Japanese market -An interview with a restaurant opening support consultant in Kyoto- (Part 2)
- How Chinese / Foreign restaurant brands can succeed in the Japanese market -An interview with a restaurant opening support consultant in Kyoto- (Part 1)
- From Kyoto to the World: Lessons in Global Branding from %Arabica & M Stand
- Anker’s Success in Japan: Proven Strategies for Selling Consumer Electronics on Amazon Japan
- Singapore Restaurants Food Regulation Guidance for Foreign Enterprises
- New Style Tea’s Global Growth: Optimizing Supply Chain for Success (MIXUE, HEYTEA, CHAGEE, ChaPanda)
- Emerging Trends in China’s New Style Tea Market-Anticipation Builds Worldwide-
- Can HEYTEA inspire Japanese consumers?