-
New Style Tea’s Global Growth: Optimizing Supply Chain for Success (MIXUE, HEYTEA, CHAGEE, ChaPanda)
By Yuying Qian, 2025.05.13 In the beginning of 2025, 3 Chinese new style tea brands Good Me (古茗), MIXUE (蜜雪冰城) and CHAGEE (霸王茶姬) went listing in Hongkong and US. The surge in the number of listing points to the fierce…
-
Emerging Trends in China’s New Style Tea Market-Anticipation Builds Worldwide-
By Akira Tsuruta & Yuying Qian, 2025.04.15 Intro In the previous article “Can HEYTEA inspire Japanese consumers?”, we wrote about the analysis of HEYTEA’s overseas expansion into the Japanese market. We greatly appreciate the many readers who read this article…
-
Can HEYTEA inspire Japanese consumers?
By Akira Tsuruta, 2025.03.17 Intro In our previous blog, we discussed Japanese consumers’ preference for subtle, natural sweetness in food and drinks, avoiding overt sugar. This aligns with China’s new tea brands’ health-oriented approach, like HEYTEA. By emphasizing natural fruit…
-
Chinese Coffee Chains Going Oversea, “Grab-and-Go, Digitalized Coffee Life”
by Akira Tsuruta, 2024.10.25 Intro When I arrived in Shanghai in 2017 for business school, a Japanese senior advised me to bring instant coffee from Japan. It was cheaper in Japan and quality coffee was scarce near the school, except…
Latest Posts
- Anker’s Success in Japan: Proven Strategies for Selling Consumer Electronics on Amazon Japan
- Singapore Restaurants Food Regulation Guidance for Foreign Enterprises
- New Style Tea’s Global Growth: Optimizing Supply Chain for Success (MIXUE, HEYTEA, CHAGEE, ChaPanda)
- Emerging Trends in China’s New Style Tea Market-Anticipation Builds Worldwide-
- Can HEYTEA inspire Japanese consumers?
- How to Satisfy Picky Japanese Consumers on Sweetness Level
- A Taste of Home – Diaspora, Gateway to Penetrate New Market
- Podcast “National University of Singapore (NUS) Experts Discuss: BIPV (Building Integrated Photovoltaics) Outlook in Singapore, Japan, China and Australia Markets”