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From Kyoto to the World: Lessons in Global Branding from %Arabica & M Stand
By Akira Tsuruta, 2025.09.05 1. Intro Returning to my hometown of Kyoto recently, I’ve noticed it has become a far more international and foreigner-friendly city than before. Numerous restaurants, particularly around the Gion district, now cater specifically to foreign tourists.…
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Anker’s Success in Japan: Proven Strategies for Selling Consumer Electronics on Amazon Japan
By Akira Tsuruta & Yuying Qian, 2025.07.07 Introduction Anker entered the Japanese market in 2013 and swiftly expanded through e-commerce platforms like Amazon and Rakuten. Within five years, its turnover approached 10 billion yen (approximately 490 million yuan). By 2023, Anker’s…
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