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How to Satisfy Picky Japanese Consumers on Sweetness Level
Author: Yuying Qian In the last blog, we discussed about diaspora marketing, focusing on the local diaspora community as a way to penetrate into the new market quickly in the beginning. In this blog, we will deep dive into localization…
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A Taste of Home – Diaspora, Gateway to Penetrate New Market
By Akira Tsuruta, 2025.01.13 Intro When I began my new journey in Shanghai, I had no friends and wasn’t very familiar with Chinese food. At times, I felt a bit lonely and found it difficult to determine which brands were…
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