About us
· Our story ·
A consulting partner for companies expanding across Asia
Triunity was founded in Shanghai by consultants who had spent years working on market entry and growth projects across Asia Pacific and Europe.
Before starting Triunity, the founding team worked at a boutique consulting firm specializing in new market entry for foreign companies, particularly in the new energy and sustainability sectors. Through this work, we saw firsthand how often well-designed global strategies struggled once they met local markets.
That experience shaped our approach. We believe growth in unfamiliar markets requires redesign — not replication. Rather than copying what worked elsewhere, companies need to rethink how their marketing, sales, and go-to-market strategies fit local realities.
Today, we work with companies expanding across Japan, China, and Southeast Asia, helping them localize their market approach, redesign go-to-market strategies, and make decisions that drive sustainable growth.
In July 2025, Triunity was selected as one of the first official professional service providers for the Japanese Enterprises and SMEs International Industrial Park in Shanghai’s Lingang New Area.
The park is a key development initiative led by the Shanghai Municipal People’s Government, and Triunity was chosen among 14 institutions across legal, consulting, and staffing services to support companies entering and growing in the new zone.
· Values & Principles ·
Diverse perspectives lead to better decisions
Triunity brings together perspectives shaped by work across Japan, China, and other Asian markets.
Grounded in hands-on experience, we help clients improve the quality of their decisions in unfamiliar markets.
Our culture and the way we work are guided by three core principles.
Intelligence
We focus on the real problem
The real issues are often hidden beneath surface symptoms. We go beyond assumptions and keep digging until the core of the problem becomes clear.
Creativity
We look at the puzzle from new perspectives
A multi-dimensional mindset is one of our strengths in solving problems.
We don’t rely solely on methodologies or so-called frameworks.
Sustainability
We build sustainable businesses
We support long-term business growth by promoting environmentally responsible approaches and delivering practical, sustainable solutions that work in the real world.
Meet Our Founding Members
Akira Tsuruta (鹤田彬)
CEO
Akira is the CEO of Triunity in Shanghai. He leads the team in all matters to provide value to our clients.
Akira has lived and worked in Shanghai since 2017, and brings a wealth of operational, China and global management experience, especially in the new energy sector. Prior to his time in China, Akira resided in Japan, where he developed a diverse range of knowledge across industries including fashion, Food&Beverage, FMCG and E-commerce.
Akira obtained a MBA from CEIBS and a Bachelor of Law from Kobe University.
| @ EMAIL akira.tsuruta@studiotriunity.com |
 DIRECT LINE(86)13122422711 |
 . LINKEDIN PROFILEhttps://www.linkedin.com/in/akira-tsuruta-1261235b/ |
Yuying Qian (钱俞颖)
Cofounder
Yuying now is in charge of marketing at Triunity Shanghai. In this role, Yuying reports directly to CEO to manage the development and implementation of marketing strategies, activities, and marketing materials. Furthermore, Yuying is also responsible for strategic and marketing research projects.
Yuying has the proven track record in corporate macro strategy and global market presence. She has worked in various NGOs including the European Parliament. Prior to joining Triunity, Yuying garnered 5 years valuable in China’s new energy and Singapore’s green building sector.
Yuying obtained a Bachelor of International Relations from Australia National University.
| @ EMAIL yuying.qian@studiotriunity.com |
| DIRECT LINE (86)13989822307 |
| . LINKEDIN PROFILE https://www.linkedin.com/in/yuying-qian-15472b17a |
Tracy Zhang (张梦瑶)
Cofounder
Tracy now is in charge of tech development and business development at Triunity Shanghai. In this role, Tracy reports directly to CEO to manage the development and implementation of new technologies such as AI and new business model opportunities. Furthermore, Tracy is also responsible for strategic and marketing research projects.
Tracy has numerous interests with new-tech businesses, leveraging financial expertise. Prior to joining Triunity, Tracy has gained 5 years of experience in China’s new energy and Australia’s investment
Tracy obtained a Master of Finance in WHU-Otto Beisheim School of Management in Germany & Washington University in St.Louis and a Bachelor of Auditing in Nanjing Audit University.
| @ EMAIL tracy.zhang@studiotriunity.com |
| DIRECT LINE (86)19825066036 / (61)0494066978 |
| . LINKEDIN PROFILE https://www.linkedin.com/in/mengyao-tracy-zhang-182024110/ |
Our Office
Address:
Building 2, No. 1205 Kaixuan Road, Changning District, Shanghai
Telephone:
(+86)-131-2242-2711
Email:
info@studiotriunity.com